Youtube success stories

In class Friday, we watched a Youtube video of a grad student who put who posted simplified version of his grad school paper thesis about head tracking. Because of this video he received many job offers from big time corporations who were all interested in what his video talked about. Youtube offers the ability for normal people to “express” themselves using their creative minds and a camcorder. Because of his (Johnny Chung) head tracking video he may have receive a job that he loves and be set for life. So how many other people have received success from their Youtube videos?

One company that I found that received a lot of success from using Youtube was Blendtec; a company who sold blenders. The story, according to the Wall Street Journal, is that the first director of marketing for Blendtec discovered that the CEO would test the blenders with challenging and odd materials to see if they would blend. The director of marketing decided to make a video series about it and post it on Youtube. All in all this little marketing campaign cost fifty dollars to create. Soon many youtubers were tuning in to watch each new episode to see if Blendtec blenders could blend anything including glow sticks, the iphone, magnets, hockey pucks, marbles etc. With the popularity of the videos came national media attention regarding Blendtec’s new advertising campaign. And with this national attention and online attention came increase in sales — 43% increase.

Many individuals have received success from using Youtube. One such individual would be a 18 year old Massachusetts’ kid named Bo Burnham. While surfing Youtube in high school I came across one of his videos and, to simply put it, it was hilarious. He is a singing comedian who can be compared to the likes of Stephen Lynch. Over the next year, I would constantly introduce people to his videos and talk about how he should be signed. A few months ago he posted a new video and in the first ten seconds he talks about how we should go buy his new EP on itunes. Because of Youtube he now has an available EP on itunes which is outselling Dane Cook, a record deal with Comedy Central, has appeared on Last Call with Carson Daily, and is performing for people.

Looking back its truly amazing how CMC works and can lead to exponential attention for an individual or company. People would watch these videos then tell their friends about them or send a link to them. Because of this communication and the potential for so many people to see or hear about these videos people have become famous for something that they put together in their bed room.

Tight Knit Virtual Community of Italian Neo-Nazis

Facebook has always been seen as the ultimate source for social networks. Groups can be made discussing a wide variety of topics from sports, to politics, to random inside jokes among friends. Lately, it seems that Facebook can be used for hateful groups as well. In an article entitled, Facebook Pulls Italian Neo-Nazi Pages After Outcry, it discusses seven different group pages, established in Italy, with names advocating violence towards gypsies that were shut down after a very big up cry by many different sources. Shimon Samuels of the Jewish human rights group the Simon Wiesenthal Center believes that Facebook should create technology to filter out “hate speech.” He said, “It's not a new thing -- it's happened before, it's even happened before on Facebook. We are not surprised this group of really marginal Italian neo-Nazis have taken advantage of it.” Facebook says that they do not prescreen content but they do have a time looking for user violations of racism or other objectionable material.

Many times in class we have discussed social networks and communities. But never in our discussions, not once, was a “bad” social community brought up. Every time we talk about a community, it is always seen as normal people trying to connect to someone else or trying to feel a part of a group. I just found it interesting that there are social communities that people would find objectionable. And yes, these Italian neo-Nazis do fit the description of a viable social community. The members all had a common idea passes among them. Seeing as I never went to the groups homepage I cannot confirm this but there may have been a significant amount of interaction between the members. Probably most of them felt part of a group trying to achieve a specific goal. It is just interesting to think that virtual social communities can be a good thing or they may be a bad thing. The internet is a very open thing that people can virtually create anything on. Who are we to say that there cannot be a nice, social community of neo-Nazis discussing their views? (And yes, there is sarcasm in that statement)

Salvation Army Is Trying Something New

The Christmas season has always been a time of giving; to friends, relatives, and even charitable organizations. This upcoming Christmas season there will now be a new way to give to the Salvation Army via text messages. The article discussing this is entitled “Salvation Army tries text messages to raise funds”. This year the Salvation Army will be pulling out not only their traditional red kettles but, also, a program for people to donate using text messaging. So far this will be taking place in the areas surrounding Atlanta, Georgia but the hope of the Salvation Army is to have this national by the 2009 holiday season. Along the roads billboards will be posted with a phone number and information on how to give to the Salvation Army using texting. All you do is text TMS to a particular number and five dollars is added on to your next cell phone bill. The commander of the Metro Atlanta Area Salvation Army, James Seiler, hopes that “the novel new way of giving will appeal to cell phone addicts and be convenient for those who don't keep much change on hand.” Hopefully, this new form of charitable donations will increase the charitable gifts given to the salvation army which have been on a decline in the past year.

Looking back on this article, I believe the key word was given by the commander of the Atlanta Salvation Army when he said “cell phone addicts”. I just find it amusing how other people are starting to realize how addicted people are to technology while many of the people who are addicted do not realize it or believe it is a perfectly natural behavior. With more and more people noticing this addiction to technology more and more companies are going to begin to take advantage of this. At least this year it will be a charitable organization attempting to raise more funds in order to help out more people. Hopefully, it can stay that way but, of course, we all know that it will not.

Satirical look at online worlds

A couple of days ago an episode of South Park came on entitled “Make Love, Not Warcraft”. In this episode the creators of South Park give a satirical outlook on the game World of Warcraft. During this episode the boys of South Park are playing World of Warcraft and each time they log on a griefer, a player who plays a game to simply harass other players, kills their characters. He is able to do this because he has continuously played the game since its release and has reached a level previously thought not to be attainable. With this level of power he can basically do whatever he wants in the game. To make a thirty minute long episode short, the boys of South Park, Cartmen, Kyle, Stan, and Kenny, decide to rid the game of this character by “having no life” and continuously playing the game for 21 hours a day for three weeks. They increase their experience points until they reach a level of power that is capable of destroying this character.

This episode gives a satirical approach to the addictive qualities of World of Warcraft and other online social groups and games. Personally, I would find World of Warcraft a lot easier to get addicted to than Second Life. At least in World of Warcraft there is a game to play and set goals for players. I, honestly, did not see the appeal of Second Life while we had our class Halloween party on Friday. There was really nothing fun to do there besides meet new people, but you can do that online without having to pay a subscribers fee (for those that do in order to unlock new aspects of Second Life). It may be that I have to involve myself more in the virtual world of Second Life to see the appeal but at the surface level I did not see the attraction.

Looking reflectively, there has to be some appeal, unbeknown to me, about Second Life seeing how a lot of users are constantly active in the virtual world. Maybe it starts out just like an online dating service; with curiosity. And as they dig more and more in to it, they find more and more they like giving them reasons to stay in this virtual world longer and longer. Whatever the reason is that people get addicted to virtual worlds, such as World of Warcraft or Second Life, people need to realize when their virtual world is starting to become the only world that they spend time in.